Law Firm SEO

Get A FREE Tech SEO Website Audit For Your Law Firm!

Our FREE SEO audit tool identifies many common issues relating to SEO health that could affect your search engine rank and visibility.

Watch our video to see how it works!


Law Firm SEO On-Site Basics Explained

You need to ensure that your website can index and rank well amongst competitors in search.


It's essential to view it from the visitor's perspective; after all, you made the website for them, not yourself, right?


A truly great technical foundation can ensure that your investment in time, effort and content isn't wasted.


The legal sector has other considerations. Demonstrating your Experience, Expertise, Authority, and Trust is crucial to success. It's more involved in places and sound disciplines need to be applied, but the principles are always the same.


Don't let anyone fool you into thinking there's some special magic attached to law-related SEO :)

Proven Law Firm SEO Strategy

Proper keyword and competitor research, analysis and planning are essential to success.

Good Website Health

The overall quality and performance of your website are vital to the overall user experience.

Write Helpful Legal Content

Content needs to be written for the reader persona taking into account their search intent.

Optimise For User Experience

The user needs to be at the centre of your strategy. Positive user signals are important.


You have to be able to demonstrate; Experience, Expertise, Authority and Trust.

What does Google say about page experience?

How important is page experience to ranking success?

"Google Search always seeks to show the most relevant content, even if the page experience is sub-par. But for many queries, there is lots of helpful content available. Having a great page experience can contribute to success in Search, in such cases."
Source: Google Search Central

What does Google say about content creation & publishing?

"Creating helpful, reliable, people-first content.

Google's automated ranking systems are designed to present helpful, reliable information that's primarily created to benefit people, not to gain search engine rankings, in the top Search results. This page is designed to help creators evaluate if they're producing such content."
Source: Google Search Central

Frequently Asked Questions

What's the catch with the FREE SEO check?

There's no catch. Just use the tool. You'll also receive SEO tips via email and we might also contact you to see how you got on and to see if you need any help or advice, but that's it. We don't sell data or fill your inbox with nonsense btw and you can unsubscribe any time. Enjoy!

I'm not sure my SEO is working, can you help?

Absolutely. It's not uncommon for us to look at existing strategies and activities. We can read your reports, profile your site, and then discuss changes. We've even been known to manage other SEOs as we're more likely to speak their language.

Can I do SEO for myself?

Sure, you can. If you have some web development and copywriting skills, you could give it a go. If you need help, you can just ask. Or you can buy a plan if you decide you want us to do it for you. You could just buy SEO Keywords, Competitors, and topics from us and then have a go, too, but honestly, we recommend a plan so that we can at least guide you along your way.

Is SEO for the legal sector different?

Well, yes and no. All SEO is based on the same or very similar foundational principles, but the legal sector, like some others, can bring challenges. Sometimes competition might not be other law firms. It's often from Barristers Chambers, wiki-type sites, .GOV sites, .EDU sites, financial and business news sites, and many other highly authoritative websites.

Do you do SEO coaching?

Yes, we do. If you want us to point you in the right direction and keep you on track, we have a Basic Plan to give you a good idea of what to do. We would always recommend a plan that we can at least guide you along your way, keep you pointed towards your target destination, oversee progress and opportunities and maybe identify where there are things that you might struggle with on your own.

How long does it take for SEO to work?

This is probably the most asked question. The answer is simple: It depends. If you're in a pretty good place but we find things that prevent you from ranking up, then you might see a change in a few months. We usually advise clients to take a view over 12 months and compare year-on-year analytics, though. Paid ads can often be quick traffic fixes and can be used while SEO gets traction as long as you have the budget.

Ready to launch your new SEO plan?

Social Media

Case Study: A Top Tier London Law Firm

12 Month Increase in Overall Organic Traffic To Site
12 Month Increase in Organic Traffic To Articles

SEO Plans

Need Help Reaching Your True Potential In Search Results?

Legal Search Strategy

 The law space can be challenging in search as the competition can be fierce for national and international visibility. We can help you identify and understand your search opportunities and competition and what's needed.

Experienced Team

We have worked around the top-tier legal world for a long time and understand the various challenges the sector brings to search visibility, how to overcome them and how to develop a successful and winning SEO strategy.

Buy SEO Extras

SEO Report Personal Review & Comments

£199 . 00


Order an extended report with a personalised review by one of our in-house SEOs.
  • We will review your report
  • We will review your website
  • We will add expert opinion
  • We will provide extra advice
  • Get an extended PDF report
  • SEO Tips Mailing List

SEO Keyword, Competitor & Topics

£599 . 00


We will research upto 1000 keywords from up to 5 seed keywords.
  • SEO Keyword Research
  • SEO Competitor Research
  • 5x SEO Topics Research
  • Content Writing Tips
  • 30 Minute Video Call
  • SEO Tips Mailing List

SEO Status Review & Strategy Opinion

£POA . 00

/from price

We will personally review your current SEO strategy, status and existing SEO reports.
  • SEO results underwhelming?
  • Not sure what to do?
  • Need a second opinion?
  • Experienced a traffic drop?
  • We review existing reports
  • We review and research
  • We establish your SEO status
  • We give an SEO opinion
  • We advise on strategy change
  • We can manage other SEOs

Buy SEO Plans

Basics Plan

£499 . 00


Perfect for small local or regional sites, where we just guide and support you in your SEO efforts.
  • SEO Keyword Research
  • SEO Competitor Research
  • Identify Tech SEO Changes
  • SEO Monitoring
  • Monthly SEO Support
  • Monthly SEO Overview Report

Starter Plan

£1299 . 00


Perfect for small to medium, local, regional, average competition or early growth sites.
  • SEO Keyword Research
  • SEO Competitor Research
  • SEO Content Research
  • 4 Full SEO Content Briefs
  • On-Site Tech SEO Fixes
  • Tech SEO Monitoring
  • Link Profile Monitoring
  • SEO Support Team Access
  • Monthly Full SEO Report

Custom Plan

£POA .


Recommended for larger, more competitive, national and international sites.
  • SEO Keyword Research
  • SEO Competitor Research
  • SEO Strategy
  • On-Site Tech SEO
  • SEO Monitoring
  • Link Building
  • Link Profile Monitoring
  • On-Site Content Optimisation
  • User Analytics
  • Legal Articles Sites
  • Custom Reporting
  • SEO Project Manager

SEO Custom Plan Estimator

Let's Talk!

Call us on 0800 151 0080 or

Call us on 0800 151 0080 or

Book a FREE 30 Minute Video Call

+44-(0)204-808-279 International

Customer Testimonials

Philip Green - Accountant

“They help our clients when they need websites and online marketing and have successfully achieved good results for them on numerous occasions. Their knowledge is second to none.”

"Extremely happy with what the team delivered for us to help increase our SEO performance in a very competitive environment. Our site was a big and complicated beast which required a high level of skill and expertise to improve."

Dan Sharpe-SzunkoDan Sharpe-SzunkoDirector

“They help our clients when they need websites and online marketing and have successfully achieved good results for them on numerous occasions. Their knowledge is second to none.”

Philip GreenPhilip GreenAccountant

“Hardworking, honest and technically gifted. Can take complex technical tasks and break them into logical pieces of work that deliver for our joint clients. I have no question recommending to people who are experiencing web presence issues.”

Chris HoughtonChris HoughtonCEO

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